CORPORATE PARTNERSHIPS
PARTNER WITH SECOND LINE SHOWCASE
Showcase your brand to highly engaged audiences locally, nationally, and among visiting fans from across the United States. The Second Line Showcase offers impactful opportunities to build brand awareness, create meaningful connections, and reach passionate college basketball fans.
WHY PARTNER
Connect with a Passionate Audience
Our tournament brings together dedicated collegiate programs, visiting families, student fan groups, local sports organizations, and passionate basketball fans. Sponsoring the Second Line Showcase positions your brand as a champion of elite college basketball while supporting charitable initiatives that positively impact veterans and other deserving members of our community. Through customized digital campaigns, interactive concourse activations, and high-impact courtside placements, we create meaningful opportunities for your brand to engage attendees, maximize impressions, and demonstrate its commitment to causes that matter.
122,000+
Viewers during 2025 Broadcasts
16,746
Hours of total watch time
95%
Male Audience
12,645
Total Chat Messages
SPONSORSHIP PACKAGES
Choose Your Level
Explore our standard partnership tiers. Customized packages can be developed upon request.
Tier 1
Presenting Partner
Top-tier exclusive branding across all tournament promotions. High-impact on-court decals and main arena signage.
Tier 2
Gold Partner
Excellent exposure on-court and through official media assets. Includes dedicated display booths and event promotions.
Tier 3
Silver Partner
Connect your brand with spectators through grandstand promotional banners and digital media listings.
Tier 4
Community Partner
Support local sports initiatives while gaining visibility among visiting families, coaches, and local residents.
CONCOURSE FAN ACTIVATION ZONE
Interactive Exhibits
Brand Experience Activation & Exhibit Booths
We believe sponsorship should extend beyond logo placements. We work alongside our partners to create engaging concourse exhibits, half-time contest integrations, merchandise pop-ups, and interactive fan experiences. These face-to-face engagements help sponsors form deeper connections with players and families while improving the overall event experience for spectators.
🎭
Concourse Activation
Booths · Half-time integrations · Merchandise pop-ups · Interactive experiences
SPONSOR FAQ
Frequently Asked Questions
Partner with Second Line Showcase
Reach out to our partnerships coordinator today to discuss vector formats, customizable packages, and activation layouts.